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They allow navigation through our website and execute the action requested by the user. For example, allow the reproduction of multimedia content, register your orders, recognize logins and the selection of language depending on the place of access, etc.
They offer different web usage metrics that allow us to improve user navigation, know which sections of the web are more attractive, where users access from, etc. This is information of a statistical nature and is provided at an aggregate level, except for the registration of the IP address from which you access.